I specialize in understanding a client’s unique circumstance and applying simple proven management concepts to enhance client satisfaction, sales effectiveness, pricing and margins, employee productivity, financial stability, strategic focus, and risk mitigation.
I work best with small business owners who are very good at the technical aspects of their work, believe their business can be more profitable, want to become a better manager, and are willing to accept help from someone who has taken the time to earn their trust.
I help smart business owners identify and capture profit opportunities they may be missing. On average, my clients increase profitability $10 for every $1 they spend on my services. In addition, business owners often find a measure of freedom from the day to day responsibilities that tend to dictate their priorities.
Why I Do What I Do
I started coaching business owners in 2005 out of a desire to serve others by sharing the lessons learned over a 30-year career in business. Basic business and management concepts have been renamed and repackaged over the years, but those that work remain essentially unchanged. I help clients understand and apply proven concepts to create lasting results. It excites me when a client gains greater satisfaction from their work. It is especially gratifying when the fruits of my labor ripple out to impact employees, family, and community in a positive way.
Tony Trussell has been gifted with an incredible talent of wisdom combined with compassion and humility; Tony is a world-class mentor. No matter what stage of life, business or leadership you are in it will be your blessing to have Tony Trussell in your life. I spent several years meeting with Tony at a round table style meeting where several community business leaders met every month to brain storm and grow together. It never ceased to amaze me the wisdom Tony would share with us every month. I use the knowledge I gleaned from Tony and the group every day in all aspects of my life, not just work. Tony Trussell exudes leadership.
Millennium Recycling engaged Tony in 2014 to help us engage the management team and reduce turnover. These goals were both accomplished. One key to this success was mastering constructive conflict and collaborative problem solving. His ability to teach and model these skills enabled the management team to identify several cost-effective tactics that improved working conditions, developed staff, streamlined operations and captured revenue/margin opportunities. As a facilitator, his calm relaxed demeanor contributed in meaningful ways to an environment which enabled our team to create innovative solutions to some challenging issues. Doing good work together has contributed to a strong united management team that continues to accept more and more responsibility.
Tony has been great and very patient as he guides us through different aspects of our fast paced and growing business. We've recently had staffing issues and Tony has pointed us in the right direction with his wonderful experience and leadership skills. We are very grateful for Tony's guidance.
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